Advertising & Advertising Strategy:

Q: Can Advertising Really Change Peoples Behavior?

A: Q&A’s research & experience shows that frequent, highly visible & relevant advertising can influence peoples perceptions and favorably build opinions, confidence & even trust in the brand being communicated. Ultimately, this shapes consumer behavior.

Whether or not it advertises, every company has an image or 'position' in the consumer’s mind. That position can either be Non-existent, due to a lack of awareness, Inaccurate, because of misinformation or Accurate. Research shows that, sooner or later, repeated exposure to an idea results in that idea being accepted as true, unless, of course, the idea is 'opposed.'

Q: What Does it Take to Create Great Advertising?

A: A thorough understanding of how today's consumer gathers information and makes decisions among competing brands.

The days of automatic growth are over. Today, power flows from an increasingly informed & confidant consumer. If you don't know how today's consumer gathers information & makes decisions on what brands to buy; you're going to be left behind in the race for business.

Q: How Do Consumers Choose Between Competing Brands?

A: Q&A's Consumer Decision-Making Model defines exactly how consumers move from brand indifference to brand advocacy.

Any firm seeking more sales first needs to know what position they hold in the 'mind of the marketplace' and then consistently communicate their most appropriate message to that marketplace with creative added-value persuasion.

Q: What Does Q&A Mean by Added-Value Persuasion?

A: Any marketing communications that identify or address a real consumer need/desire and then connects your Brand, Product, Service or Corporation in a way that makes potential customers believe your particular solution is the best possible solution to their particular need.

To create advertising that actually sells your product or service you must clearly identify the one thing most important to your core target customer, unique to your brand & provides an element for creative added-value persuasion.