Marketing: Q&A Marketing Audit & Marketing Planning:

Q: What is a Marketing Audit ?

A: Q&A Marketing Audits identify new sources of Competitive Advantage by providing unique insights into your customers and competitors.

The Q&A Marketing Audit is a unique, powerful, fact-based process that brings 'fresh-eyes' to a client’s historical understanding of their business.

A Q&A Marketing Audit provides the hard facts to create the best Brand Value Strategy, Messaging Strategy and Customer Experience Strategy to positively distinguish your company from competitors.

It quantifies the key success drivers and encapsulates the critical Business, Brand and Marketing issues in a crisp framework for making the best strategic marketing choices & tradeoffs between competing issues.

Q: What will a Marketing Audit Include?

A: A fact-based review of current marketing conditions.

We look at the size of the total market in terms of both revenue and the number of customers. We review growth rate trends and offer growth rate projections. We identify the key customer segments the market is composed of along with the estimated size of each key segment in terms of revenue. We review key distribution channels (How the product reaches customers), key success factors and key marketing trends. We establish how market share is distributed. We identify potential sources of future growth (Enter new markets, steal share, sell more to current customers, fill new segment needs, etc.)

Q: What Competitive Analysis is included in a Marketing Audit ?

A: Q&A Marketing Audits provide a full competitive marketing analysis.

We review the overall competitive environment (barriers to entry, recent or expected actions, long-term outlook) and the principal competitors (where they are headed, their size, their Market share, their key target audience, reputation, historical performance). We assess your key competitors' resources & power (What are they good at? Poor at? How do they respond?). We also provide a competitive product review and marketing mix comparisons (Product, Pricing, Promo, Distribution & Expenditures).

Q: What's the Key to a Winning Marketing Strategy?

A: Strategy is about Competitive Advantage. The quality of your strategic thinking drives your competitive advantage in the marketplace.

 

Q: What Can I Expect from Q&A's Strategic Marketing Plans ?

A: The specific details to turn potential sources of Competitive Advantage into actual, measurable business results. It quantifies the key success drivers.

A Q&A Strategic Marketing Plan specifies the required commitments, priorities & budget allocations to quickly build competitive advantage. It details actions & accountable teams for turning Strategy into immediate, positive business returns. Key metrics & milestones ensure the course.